AMAZON
True to its essence, Amazon Karigar, Handcrafted with love, this film literally has been handcrafted with love. The idea was to create elaborate miniatures, handcrafted with various handicrafts from India that come together to form mesmerising worlds that carries a nostalgia of the place of origin of the craft.
Immense detailing in the miniatures has been carried out for a real life experience upclose which then reveals into a surreal magical world of handicrafts being crafted by exceptionally skilled artisans. The film is an ode to the artisans who create these magical art pieces and the idea of the visual experience also derived from the crafts itself.
From ornate woodworking to brass and royal blue pottery, the film is a poetic, colorful journey into the world of Karigars or Indian craftsmen. The film mixes the real with the magical as it travels through the endless handcrafts created in India. The film took 6 months of planning and close to a month of prep and shot over 3 days.
Duo Directors
Vidya Thomas & Rajesh Thomas
Rocketscience Lab
Production House
Lucifer Circus
Executive Producer
Gaurav Chanana
Client
Amazon Sellers India
Varun Bhardwaj, Anjori Arora, Siddharth Samant
Agency
Ogilvy
CCOs India
Harshad Rajadhyaksha, Kainaz Karmakar, Sukesh Nayak
Chief Creative Officer, Ogilvy South
Mahesh Gharat, Kiran Antony
Group Creative Director, Bengaluru
Muki Sablania
Creative Team
Harshad Salian, Gururaj Biradar, Prem Thyagarajan
President, Ogilvy South
Ramamoorthi N Iyer
Vice President, Ogilvy South
Kamala Gowri
Account Management
Nikhil Nair
Planning
Anirban Roy, Barsha Chakraborty
DOP
Ravi Varman
Production Design
Sabu Cyril
Music
Subhajit Mukherjee
Lyrics & Voice
Gulzar Saab
Editor
Shyam Salgaonkar
Costume Stylist
Riyazali R Merchantt
Costume Assistant
Sakshi Goel
Make Up
JD
First Ad
Hiren Nasta
DA
Arush Tagotra
Line Producer
Indu Razdan
Production Controller
Amith Kumar
Sound
Chester Misquitta
Casting Director
Taran Bajaj
Concept Boards
Chandra Sekhar Poudyal
Animatics
Arun Udmale
Post Producer
Anarbasan
Colourist
Christian Leiva
Online
Vinay Amin
Vfx
Thunder Studios
Producer's Assistant
Ronnie Anand
Assistant Producer
Mala Roy